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Despite this hiccup, owning an online business was a blessing in disguise, as Jason, Deniz and Ellie continued trading throughout lockdown – and rather than demand plummeting, it skyrocketed. Jason says: 'Our offering of family products has performed even stronger during the pandemic than ever before. Our products bring happiness to people, and with everyone being at home more, they've had time to browse online and our range has hit the spot. ' Kukoon Rugs Claire and Paul have been able to prop up their retail shops with the success of their eBay store After attending a masterclass on how to sell on eBay, sister and brother duo Claire and Paul saw an opportunity to help out their dad with his market stall. They felt they could increase sales of his rugs online by using eBay, so in 2007 they launched Kukoon Rugs, the digital arm to what is now also a high street retail business in Northern Ireland. Claire says: 'We specialise in trendy rugs at great prices. Nobody thought selling them online would work but it did and we grew the business very organically from there. '
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